Part of a Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words - 1

soften of a Marketing Plan - Assignment Example cotton plant On is one of the few organic on the wholey Australian ready-to-wear (RTW) fashion label. Fairly young in the industry at less than 30 years old, they now have shops all over Australia, New Zealand, and America. It has uniquely mirrored the same role that Australia has project all over the world, relax, simple and comfortable. Its primary target is the youth, 15-30, who feels wants a simple no-nonsense flair that is flexible yet fashionable.Through the years, there have been constant effort from the brand to reinforce their protrude through TV commercials, print ads, and out-of-home advertisements. However, the fashion industry has witnessed an incredible shift of media consumption from traditional to digital. many a(prenominal) of this digital adaptors belong to the same target market that Cotton On caters to, young from the broad C. many a(prenominal) businesses have taken advantage of this by, early on, exerting the same effort digitally as they do higher up the line.Unfortunately, Cotton On came in late. They, in fact, established their online store less than three years ago. out-of-door of the online store, very little effort has been exerted to utilize the digital media to reach the Cotton On target market. This deficiency of digital presence resulted to one of the biggest digital scandal in the business world when facebook members started spreading complaints and protests against Cotton On Childrens line. The protest claimed that Cotton Ons pieces contained disrespectful messages.One word. Thats all it takes for a person to know someone inside and out, its history, its sensibilities, its personality, and its relationships. That word is the brand name. Coca-Cola. iPod. Nike. Google. Their identities are so strengthened and so embedded to the minds of the consumers that no single study, perhaps not even a compound of a thousand, can comprehensively explain how each company built it.Cotto n On, despite being a young label, has experienced a certain